The brand initiative will enable more growth in the company’s advisory member firms, the company said in a release. Advisers will have bigger and better technologies and services for plan sponsors at their fingertips.
The qualified retirement practice management platform provider provides complete back-office support, including investment due diligence, RFP/benchmarking for fees and services, and plan support resources, including ERISA-compliance procedures and plan participant communication. The company said the rebranding will add to those services. Advisers can expect better platform speed and efficiency.
Nick Della Vedova, president of 401(k) Producer Services, told PLANADVISER.com in June that the company was undergoing “an even higher level and more focused “best practices’ hands-on training curriculum’ (See NRP Brings on Director of Member Firm Services).
“We’ve planned this brand transformation for some time as part of our continuous product innovation,’ said Nick Della Vedova, president of 401(k) Producer Services, in the release. “And while the legacy of 401(k) Producer Services remains intact, RPAG’s energized brand platform will further enhance the experience of plan participants, and bring added peace of mind to plan sponsors.
401(k) Producer Services, now Retirement Plan Advisory Group, said it has 234 subscribing firms, representing 529 advisers across the country. Collectively, its members serve 14,000 qualified plans, with $39 billion in assets under management.