WealthEngine Releases HNW Prospecting Tool

WealthEngine has launched Prospect Generator, a searchable database of more than 7 million high net worth individuals.

Prospect Generator provides comprehensive and accurate data on individuals’ real estate holdings, stock transactions, income, business associations, board affiliations, boat and/or airplane ownership, charitable interests, and philanthropy and political contributions, the company said in a press release. Prospect Generator also includes in-depth financial data on foundation trustees and members of family trusts. In all, WealthEngine said, Prospect Generator’s total of 15 million wealth-related records form the basis of a prospect’s asset profile, helping wealth managers cultivate deeper relationships with clients and prospects.

Prospect Generator also allows firms to track individuals’ liquidity events, real estate transactions, political and philanthropic interests and other important asset identifiers that provide insight into a client or prospect’s financial landscape, according to the release.

WealthEngine says its clients are able to search across 30 databases to identify and target high net worth clients and prospects, then use a variety of WealthEngine analytics, including proprietary Investment Ratings, to focus their marketing efforts and strategically reach those prospects that meet their investment criteria. The program also offers a “Circle of Friends” feature that uncovers the business associates and social networks of those individuals, helping asset managers connect to new prospects through existing client relationships.

For more information, visit www.wealthengine.com.