Voya Financial Rolls Out Planning Program

Voya Financial Advisors expands adviser services with an Advanced Planning Program.

Voya Financial Advisors Inc., the broker/dealer business of Voya Financial, has unveiled a new Advanced Planning Program to help financial advisers nimbly meet their clients’ needs. 

Services in the program are delivered by a team that draws on a suite of expanded resources and integrated technology capabilities, Voya says. A central platform delivers a single seamless experience to help advisers provide better plan implementation and adoption. “Each member of the team is experienced and holds advanced designations,” says Michael Berry, a certified financial planner (CFP) on Voya’s Advanced Planning team. 

The ultimate goal is to get clients organized and emotionally attached to their plan, Berry explains. Team members can walk advisers through a “clear and thoughtful process” as they receive technology and guidance during the development of a client’s financial plan. “This provides them with more time to focus on deeper client discussions and to identify effective solutions,” he says.

Advisers and their clients can follow this structured process during the creation of a plan, Berry says, and there is a clear focus on defining and quantifying the value of the adviser’s role throughout the experience. Plans are completed with the support of digital resources and reviewed regularly to make adjustments based on life changes and market events. This collaborative process fosters ongoing communication and shifts the focus away from short-term investment returns to a client’s broader financial goals.

This approach, with its new emphasis on the relationship, helps advisers establish stronger connections with their clients. Voya says the approach allows for more productive meetings and fewer ad hoc requests.

The program is led by a credentialed services team equipped with targeted resources and best-in-class technology platforms. The new program complements a recent service offering of Voya’s, which allows advisers to improve their practice efficiency and build stronger relationship-based business models.

“Voya wants to help advisers expand the way they support their clients,” says Tom Halloran, president, Voya Financial Advisors. “This includes deepening those relationships and staying focused on financial planning and retirement readiness.”

More information is at Voya’s website.