2016
PLANADVISER Recordkeeper Services Guide

Retirement plan advisers may often find themselves in the role of matchmaker: working with a defined contribution (DC) client to determine which investments and platforms or providers are the best fit. To be in a top position to guide the client, an adviser must keep abreast of the provider community, so as to stay current on what products and services are available to suit each client’s needs.

Providers

Providers

Securian Financial Group, Inc.

DC Assets ($MM) $13,516
% OF ASSETS BY CHANNEL
Direct9%
Third-party administrator14%
Traditional institutional consultant0%
Adviser/Broker77%
Other0%
ADVISER TYPES USED
Proprietary or affiliated broker/dealers
Nonaffiliated advisers
Designated firms
FEE STRUCTURES
Upfront commission (front-end load)
Finder's fee
Ongoing trail/commission
RIA fees/Hard-dollar fee
ERISA account/budget
SUPPORT SERVICES FOR ADVISERS
Access to ERISA counsel
Provider search resources/tools
DC plan benchmarking
DC plan lead generation
*Securian Financial’s channel data reflects a distribution of plans vs. assets.