Product & Service Launches — 9/11/25

iCapital, Tangible Markets Partner on Liquidity Solutions for Alternative Investment Funds

iCapital Inc., a global fintech company, and Tangible Markets, a liquidity solutions provider, announced a partnership to deliver liquidity solutions to alternative investment funds. Tangible’s liquidity solutions are anticipated to be available through iCapital’s platform by the end of the year.

According to a statement from iCapital, the transition connects a large buyer-seller network, enhances price discovery and streamlines transaction execution. The liquidity solution creates digital experiences for managing liquidity across strategies including private equity, private credit, real assets and hedge funds.

“Lack of liquidity has long been a friction point for broader allocations to alternative investments,” said Lawrence Calcano, iCapital’s chairman and CEO, in a statement. “By building a robust secondary market, we offer clients greater transparency and the flexibility to efficiently rebalance portfolios without waiting for a natural liquidity event—enabling strategic allocation adjustments while maintaining exposure to long-term, value-generating assets.”

Betterment Advisor Solutions, Vanilla Make Estate Planning Technology Available to Advisers

Betterment LLC and real estate platform Vanilla Technologies Inc. will give advisers who custody assets with Betterment Advisor Solutions access to Vanilla’s estate planning platform.

Vanilla’s platform enables advisers to offer customized estate planning services to clients across all wealth levels. Betterment advisers will also be provided with product education and estate planning best practices, through webinars and workshops delivered by Vanilla’s estate planning experts.

“At Vanilla, we understand that holistic advice is the future of wealth management, and estate planning sits at the center of clients’ financial lives,” said Gene Farrell, Vanilla’s CEO, in a statement. “Firms can’t afford to shy away from estate planning anymore, and we’re excited that this partnership empowers advisors to build stronger, longer-lasting client relationships through estate planning.”

Lincoln Financial, Bain Capital Launch Private Market Fund

Lincoln Financial and Bain Capital launched a new private market fund, the Lincoln Bain Capital Total Credit Fund, available to individual investors.

The evergreen fund will offer a globally varied portfolio of private credit investments, including loans to midsize private companies, asset-based finance and structured credit. Lincoln Financial stated in the announcement that the fund will allow individual investors access to growth opportunities in the private market that have traditionally been available only to high-net-worth individuals and institutional investors.

Cantor Fitzgerald Introduces Gold-Backed Bitcoin Fund

Cantor Fitzgerald Asset Management introduced the Cantor Fitzgerald Gold Protected Bitcoin Fund, which combines bitcoin’s growth potential and adoption with gold-based downside protection.

The fund allows investors to earn 45% of bitcoin’s uncapped appreciation—before fees and expenses—over a five-year investment period. If bitcoin declines in value, the fund uses gold’s performance to help protect up to 100% of the original investment. The structure is intended to allow accredited investors exposure to cryptocurrency within a risk-managed framework, according to the firm.

“With risk assets at or near all-time highs, timing and protection matter,” said Bill Ferri, Cantor Fitzgerald Asset Management’s global head, in a statement. “This gold-protected Bitcoin strategy spans five years and tackles both risks head-on: it captures Bitcoin’s upward trajectory while gold provides a safety net that historically performs well when markets decline.”

MissionSquare Revamps Branding

MissionSquare announced plans to roll out an updated brand name and logo, a redesigned website and a new promise.

MissionSquare plans to gradually drop “retirement” from its full title, according to a firm spokesperson. The name change will affect MissionSquare’s logo as well, which currently includes the second word. The firm’s redesigned website—changing from Missionsq.org to MissionSquare.com — will include new account opening features and updated account management functions.

The firm’s new brand promise is, “Big enough to deliver, small enough to care.” MissionSquare asserted in a company statement that the slogan reflects the firm’s experience serving customers of all sizes, “while remaining true to the organization’s commitment: building lasting relationships through deeply personalized service and care.”