Paychex Sales Force to Boost Retirement Plan Engagement

Paychex Inc., a provider of 401(k) recordkeeping services, launched a sales force to build relationships with advisers and plan sponsors.

Leveraging its relationships and business community contacts, Paychex aims to help advisers create client opportunities to build their retirement plan businesses and also provide retirement plan expertise.

This expansion is supported by 14 national external and internal wholesalers who will focus on cultivating relationships with advisers to help them gain assets. In addition, 20 regional retirement representatives will support clients with larger asset balances and employee counts. Paychex also introduced an enhanced service model to support the adviser-centric environment, which includes a dedicated account manager to support advisers and their clients. 

The resources and tools include a selection of investment options, payroll processing integration, user-friendly plan implementation, plan maintenance, and an investment monitoring service.

In addition to the new sales force, Paychex is promoting a host of online resources developed specifically for advisers and plan sponsors, and available on its Financial Advisor Portal, On the Web portal, clients will have access to value-added content geared toward helping clients build their retirement plan business and manage human resource services, including articles, white papers, web seminars and local CFP seminars.

“Paychex is dedicated to helping financial advisers and plan sponsors alleviate their administrative burden through competitive offerings and sound expertise,” said Lonny Ostrander, vice president of sales for Paychex’s Human Resources Services division.

Paychex is a provider of payroll, human resource and benefits outsourcing solutions for small to midsize businesses.