Surveys show a majority of advisers believe they will continue to manage their clients’ money for multiple generations, even if they don’t know the heirs. Experts warn intergenerational advisory relationships are actually quite uncommon, however, in large part because advisers often make very little effort to build rapport with clients’ kids. As the articles collected below demonstrate, the most successful advisers use the topics of college savings, family caregiving and estate planning to deepen ties to their clients, leading to better retention and improved outcomes for all parties.
|