MSSB Launches Blog for Female FAs

Morgan Stanley Smith Barney (MSSB) said it launched the Women Financial Advisors Forum (WFAF), a blog for women interested in becoming financial advisers at the firm.

The blog ( showcases the opportunities, challenges, and advantages of a financial adviser career for women, the company said in a press release. It was developed to offer opportunity to share insights and ideas about the work they do, the clients they advise, and the work-life balance they seek, and to be a useful source of information for women considering a career as a financial adviser.

“We are committed to making Morgan Stanley Smith Barney the firm of choice for the world’s best financial advisers, and this initiative is part of our efforts to cast a wide net for talent and support women in their careers and professional development,” said Andy Saperstein, head of Wealth Management, in the release.

The site is designed to engage readers on a path from being a visitor to the site to becoming a potential candidate for hire, the company said. It includes information about the job requirements of a financial adviser, how to apply, career development, and a frequently asked question (FAQ) section.