Empower to Launch New Website for Participants and Individual Investors

It will offer a highly personalized digital experience that can integrate other assets.

Empower Retirement has announced that it will launch a new website for all 12 million Empower retirement plan participants and individual investors.

The new offering presents a highly personalized digital experience that can integrate the elements of any individual’s financial picture to help them better understand their current situation and future needs. Empower says the objective of taking this approach is to build investors’ financial confidence.

The website will show investors their estimated retirement income, net worth savings, and spending and debt. It will also show them how they are faring on achieving various financial goals, such as preparing for retirement, paying off debt or establishing emergency savings.

“Retirement investors who are better informed about their complete financial picture are in a strong position to make better decisions,” says Edmund Murphy, president and chief executive officer of Empower Retirement. “Empower has designed this new experience to help drive more information into the hands of individuals so they can work with their advisers to achieve their goals.”

Empower will roll out the new website later this year.

“We recognize that most people have multiple goals in addition to retirement,” Murphy adds. “This comprehensive and holistic approach enables us to better serve their full financial needs.

Empower has designed the site so that it can also be accessed from a mobile phone.

The new experience also relies on the technology of Personal Capital, a registered investment adviser and hybrid wealth manager that
Empower acquired in 2020.