Ameriprise Asset Management Group Rebrands

Columbia Management has joined forces with its U.K.-based affiliate Threadneedle Investments to launch Columbia Threadneedle Investments.

With combined capabilities, resources and reach, the global brand offers clients resources from both firms. The joint entity represents 2,000 professionals across 18 countries, responsible for more than $500 billion in assets. Both are owned by Ameriprise Financial.

“The Columbia Threadneedle Investments brand reinforces our dedication to helping investors achieve their financial goals,” says Vicki Lester, head of U.S. intermediary marketing. “It represents a tremendous opportunity for us to further define our capabilities in the marketplace as we deliver investment products and solutions that meet the needs of our clients, advisers and distribution partners.”

The group has launched a new logo, visual identity and brand positioning. It is placing focus on the client, and the brand is positioned to reflect this, explains Rupert Pybus, global head of brand. “Our clients’ success is, and always will be our priority and we have therefore put the customer at the heart of Columbia Threadneedle Investments, ensuring we deliver successful investment outcomes, solutions and service for our clients across the globe,” he says. 

While operating under one brand, there is no change to the corporate structure or regulated entities. Additionally, the company states investment teams, strategies and processes, existing funds and client portfolios and mandates in place at both firms will remain unchanged. 

The firm maintains investment offices in London, Singapore, Boston, Minneapolis, New York, Chicago, Portland, Oregon and other U.S. locations.