August 16, 2012
has added a QR (quick response) code to retirement plan participants’ quarterly
account statements and envelopes. ---
When scanned with a smart phone equipped with a camera and
the reader application, the QR code directs participants to Securian
Retirement's mobile site to obtain current account balances, contribution rates
and personal rates of return on their retirement accounts.
Securian Retirement’s mobile site, designed and built
in-house, does not attempt to replicate all the information on the full
website. Rather, it provides the information people want frequently and
quickly. The mobile site appears automatically when viewed from a smartphone
and is designed for easy use.
“We pushed the account contact links up to the top of the
screen, kept the copy concise, included one-touch embedded links, and made the
navigation simple and intuitive,” said Rick Ayers, vice president, Retirement