launched two platforms as part of the Schwab Intelligent Integration
initiative: Schwab OpenView Integrated Office and Schwab OpenView Gateway for
Provided by Schwab Performance Technologies, Schwab OpenView
Integrated Office bundles technologies for independent adviser firms (RIAs),
including Salesforce CRM customized for RIAs; real-time custody data from Charles
Schwab & Co. Inc. (Schwab); and outsourced portfolio management for assets
custodied both with Schwab and elsewhere. Provided by Schwab Intelligent
Technologies, Schwab OpenView Gateway is designed to be a flexible,
open-architecture technology platform that enables data integration between
Schwab systems and those of participating technology providers.
“Schwab Intelligent Integration is designed to help advisers
focus on their clients and increase firm efficiency by integrating the
technology and workflows that they rely upon every day,” said Neesha Hathi,
vice president of technology solutions for Schwab Advisor Services.
A key part of Schwab Intelligent Integration is the Schwab
OpenView Workflow Library, which includes best practices and customized workflows
for working with Schwab and Schwab OpenView Gateway CRM providers. The first
five workflows for the Salesforce CRM integration are currently available, and
more workflows will be added throughout 2012.
Forty independent investment advisory firms participated in the
pilots for the two platforms.
Interested advisers can download the Schwab OpenView Gateway for
Salesforce app via the salesforce.com AppExchange.