September 18, 2012
--- Plans with an adviser implement more plan design features, according to PLANSPONSOR’s Adviser Value Survey. ---
Quinn Keeler, SVP Research & Surveys at Asset International, presented findings of the survey to attendees of the 2012 PLANADVISER National Conference. The survey also showed plans with advisers have more frequent evaluations of plan investment options.
Keeler said plans with advisers are more goal-oriented – they use success measures more than plans without advisers. And, plan sponsors responding to the survey have great confidence in their advisers.
Scott Buffington, national sales manager at MassMutual Retirement Services, said it is important for advisers to differentiate themselves from their competition. “You may know your value proposition, but are you effectively conveying that?” he asked.