Feb 28, 2011
--- The Trust Marketing Office (TMO) is aimed to help registered investment advisers (RIAs) attract and retain high net worth clients. ---
National Advisors Trust created the Trust Representative Office (TRO) in 2010, which has been providing RIAs with branded trust services and a turnkey marketing program to grow
their trust business.The new TMO will place a dedicated Trust Officer in the RIA’s office to manage the TRO
and market trust services to high net worth clients and local Centers
of Influence (CoI).
“RIAs realize that in order to grow a sustainable business,
trusts need to be in their future,” said Ronald G. Ferguson, CEO of National
Advisors Trust. “Even with the recent
tax law changes, over 70% of families with net worth exceeding $1 million use
trusts in their estate plans. The TMO program puts the sponsoring RIA in the
driver’s seat and helps the RIA build a stronger, more sustainable market
position and business model for the future.”
As part of its TMO launch, National Advisors hired Janet
Bandera as Senior Vice President and Trust Officer for The Moneta Group, the
first firm to adopt the TRO turnkey program (see "Moneta Group Joins National Advisors Trust Program”).Bandera, an estate planning attorney, will
serve the role of Trust Officer for Moneta Trust. She will be responsible for
implementing the TRO, working with Moneta’s investment advisers on
trust and estate planning services with clients, and help in marketing and
positioning trust services with local CoI.
Bandera has more than 15 years experience practicing law and providing
consultation and advice regarding estate and trust matters.
Nicole Bliman