MassMutual’s Retirement Services Division rebuilt its
intermediary website, www.massmutual.com/edge.
Based on extensive testing with active retirement plan advisers, the design
of the new MassMutual Edge site features:
- Book of business data and analytics, as well as full
- Streamlined navigation and an enhanced design;
- Industry insight and value-added intellectual capital
such as webcasts, whitepapers, sales collateral and interactive
- Customizable tools designed to help advisers develop
their own brand and tailor their message.
“The Edge has truly been rebuilt from the ground up to give retirement plan
advisers a more relevant online experience and to help them more effectively
manage their business with MassMutual Retirement Services,” says Hugh O'Toole,
senior vice president of sales and client management for MassMutual's
Retirement Services Division. “On average, busy advisers spend five hours per
day online, so we engaged active advisers throughout the redesign process to
ensure that the time spent on The Edge site is both rewarding and productive.”
A demonstration of The Edge's new features is publicly accessible on the
site's home page at www.massmutual.com/edge
or directly by visiting http://bit.ly/massmutualedgedemo.