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MassMutual Launches Redesigned Website

MassMutual’s Retirement Services Division rebuilt its intermediary website, www.massmutual.com/edge.

Based on extensive testing with active retirement plan advisers, the design of the new MassMutual Edge site features:

  • Book of business data and analytics, as well as full compensation reporting;
  • Streamlined navigation and an enhanced design;
  • Industry insight and value-added intellectual capital such as webcasts, whitepapers, sales collateral and interactive demonstrations; and
  • Customizable tools designed to help advisers develop their own brand and tailor their message.

“The Edge has truly been rebuilt from the ground up to give retirement plan advisers a more relevant online experience and to help them more effectively manage their business with MassMutual Retirement Services,” says Hugh O'Toole, senior vice president of sales and client management for MassMutual's Retirement Services Division. “On average, busy advisers spend five hours per day online, so we engaged active advisers throughout the redesign process to ensure that the time spent on The Edge site is both rewarding and productive.”

A demonstration of The Edge's new features is publicly accessible on the site's home page at www.massmutual.com/edge or directly by visiting http://bit.ly/massmutualedgedemo.

Corie Russell editors@plansponsor.com