October 17, 2012
--- Commonwealth Financial Network
introduces Four-Corner Marketing, an online tool to provide advisers with
access to preapproved materials to strengthen client relationships and market
to prospects. ---
Kathy Lafreniere, Commonwealth’s
managing principal of communications, described the Four-Corner engine as a
resource that gives advisers access to everything necessary to create brand-building
marketing programs. “Whether jumpstarting their efforts in a particular niche
or enhancing an existing program, advisers benefit from a dynamic online
experience that makes it easy to find what they’re looking for, as well as to
share feedback and learn what their peers have found useful through the site’s
social networking features,” Lafreniere said.
Four-Corner Marketing allows
Commonwealth advisers and their staff to:
For more information, visit www.commonwealth.com.
more than 1,000 client-approved ads, brochures, press releases, social media
status updates, and other marketing materials;
searches by audience, topic and type;
themed bundles of material for specific tasks, such as annual reviews,
welcoming new clients, and referral requests—with just a
few clicks; and
documents as favorites, “like” them, and browse “Most Liked” and “Most
Downloaded” sections to learn what their colleagues are using.