August 21, 2012
--- Client360° Trading, a new platform for the firm’s Client360°
suite of tools, was rolled out by Commonwealth Financial Network, a registered
investment adviser.
---
This platform allows users to send trades straight through
to Commonwealth or to its clearing firm, National Financial Services LLS (NFS),
a Fidelity Investments company.
The trade engine gives Commonwealth’s advisers a better way
to conduct a core aspect of their daily businesses, said Darren Tedesco,
managing principal of innovation and strategy at Commonwealth. “Users can
create, modify, submit and monitor trades, receiving up-to-the-minute status on
orders without delay,” Tedesco said. “This is all done within the confines of
the portfolio accounting and CRM [customer relationship management] system.”
The tools were added to enhance practice efficiency and
organization in the Client360° client management system, Tedesco said.
Client360° Trading offers the ability to trade at the
household level or across an entire book via the Practice360° platform. Users
can:
- Make multiple (basket) trades across an account or a household on
one page;
- Access intraday positions and balances, as well as real-time
pricing, including unrealized gain/loss;
- Create and view trades for non-brokerage
accounts and create an organized list of trades to process through the
appropriate fund company;
- Create and hold discretionary orders to be sent later in the day;
and
- Liquidate all holdings in an account with a click of the mouse.
More information about Commonwealth Financial Network and Client360°
is available here.
Jill Cornfield