Aug 02, 2012 --- Dan Cronin
was named senior vice president in BNY Mellon Investment Management, responsible for business development in the registered investment
adviser (RIA) channel. ---
Cronin, whose career has been spent helping RIAs find
solutions to their evolving needs across custody, brokerage and investments,
joins the firm from RBC Advisor Services, where he was a senior vice president
responsible for business development for RBC's full-service custody and
brokerage offerings to RIAs. He has 25 years’ experience in financial services
According to Robert Capone, executive vice president of strategic
business development, Cronin’s focus will be increasing the market share of BNY
Mellon Investment Management strategies and Dreyfus funds at the firm’s largest
Cronin will work closely with BNY Mellon’s investment
boutiques and other businesses across the company to identify opportunities,
and provide tailored consultations to clients, Capone added.
Cronin will report to David DiPetrillo, who heads the RIA division.
Before joining RBC, Cronin was a regional vice president for
Fidelity Investments Institutional Wealth Services, where he managed a team
responsible for custody and institutional brokerage sales to asset managers. Previously,
he was a vice president of sales at Fidelity Investments Registered Investment
Advisor Group, where he sold custody and institutional brokerage services to
fee-based RIAs with assets under management between $50 million and $5 billion.
Earlier in his career, Cronin held roles at Fidelity and
Schwab, where he sold a range of products (including custody, mutual funds and
asset-allocation services) to RIAs as well as high-net-worth investors. Cronin
holds a bachelor’s degree in economics from the University of Massachusetts, as
well as the Series 7, 9, 10, and 63 Financial Industry Regulatory Authority (FINRA) licenses.