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As DC Plans Change, so Do Opportunities for Asset Managers


August 10, 2012 --- Although plan sponsors are reluctant to completely overhaul their plans, evolving defined contribution (DC) plans are creating challenges and opportunities for advisers, a report found. ---

DC plans would be significantly different than what is currently offered to participants if they were started today, according to “The State of Large and Mega Defined Contribution Plans: Investment Innovation and the Plan Sponsor Perspective.”   

Asset managers need to focus efforts on the large and mega markets, as those markets are likely to implement new designs quicker than smaller plans, according to Cerulli Associates’ research study on the bigger DC plan marketplace. This is especially true for the high end of the mega market, where opportunities will develop first.

Asset managers seeking DC assets need to build relationships with plan sponsors and consultants as these groups have the most influence on investment selection. Recordkeepers still hold some influence in the small end of the large market. The 401(k) market provides the greatest asset opportunity, and despite the maturity of the market, Cerulli expects that changes in investment menu design will create additional opportunities.

 

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